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Social Media Team
Thank you for volunteering with HealthEd 4 Everyone!
The posts you make will help people understand and manage their health, communicate with their doctors, and advocate for their care.
Before You Start
Important Forms
Available Posts
You can browse the available posts here. Once you find one you like, sign up for it by filling out the Sign Up form.
Once you sign up for a post, we’ll mark it as claimed, and it’ll disappear from the board. You have 5 days to complete it. If you need more time, just let us know.
You’ll get an email with all the details you need including a link to Canva. Email us at info@HealthEd4Everyone.org if you have any questions.
Make sure to track how long you work on it so we can log your volunteer hours!
Don’t see anything you want to work on? Check out our resources and send in an idea!
Designing Your Post
Good design makes health information easier to understand. We want your ideas too! So let us know if you want to do something different.
Start with the Main Message
What’s the one thing someone should take away from looking at this post? That’s the main message.
You can make it stand out by making it the largest text and more bold. You can use a different color (like 004c99) than the main text. Check out color ideas below.
The other text should feel secondary. You can do this by using a smaller font, not as bold, or a different color (like 334155).
The image and design should communicate your message. This is harder than it sounds! The best way to figure out what works is to try stuff out. Reach out if you need any help!
Layout
- Keep important content inside the dotted line. Anything outside of it will get cut off on the profile grid.
- Give elements breathing room. Don’t crowd text or images.
- Use one clear focal point per post or slide. If everything is competing for attention, nothing stands out.
Colors
Below are suggested colors. Feel free to use gradients and textures but make sure the background isn’t distracting.
If you want to use something else:
- Font needs to be easy to read on a phone. You can test this by downloading the image and pulling it up on your phone. Hold it far away to test for people who have trouble seeing.
- Make sure that text color is different enough from the background by checking the contrast – webaim.org/resources/contrastchecker
Light Backgrounds
Text Colors: Dark blue (004C99) and grey (334155)
Warm options:
- FAF9F6 (off-white cream)
- FDF6EC (warm cream)
- FFF0E5 (light peach)
- F5F0EB (warm beige)
- F2E8DC (soft sand)
Cool options:
- F0F4F8 (pale blue-gray)
- EBF4FA (pale blue)
- F3F0FA (soft lavender)
- EFF5F0 (light sage)
- F1F3F5 (cool gray)
Medium-tone options;
- E8DFD0 (medium beige)
- D5E0D5 (medium sage)
- E0D8EE (medium lavender)
Dark Backgrounds
Text Color: White
- 004C99 (brand blue)
- 1B3A5C (muted navy)
- 0D2240 (deep navy)
- 1A3C40 (dark teal)
- 334155 (slate)
- 2D2D2D (warm charcoal)
- 3B3535 (dark warm gray)
- 2D3B2D (dark sage)
- 3D2B4E (deep plum)
Text
- The main message should be the biggest and boldest text
- Suggested fonts: Montserrat and Inter
- Make sure any font you use is easy to read by looking at the image on your phone
- The URL (HealthEd4Everyone.org) goes at the bottom and is centered. It should be the smallest text
- Minimum 14pt font for any text
Some Things to Avoid
- Stock photos of distressed people (feels exploitative)
- Photos that look overly polished or unrealistic
- Busy or cluttered layouts
- AI-generated content (see below)
AI Generated Content
Don’t use AI-generated images, illustrations, or text in posts. This includes AI image generators and AI art features built into tools like Canva.
Why: AI-generated visuals often look generic or uncanny, which works against the trust we’re trying to build. They can also include errors (wrong number of fingers, distorted text, odd proportions) that are easy to miss and hard to fix. We also can’t check contrast or edit the individual elements, since the image is generated as a flat file.
Instead: Build your designs using Canva’s built-in tools: text, shapes, colors, and elements from Canva’s library. These are editable, consistent with our brand, and easier for us to update.
Single Images vs Carousels
Single Image Posts
Single image posts should have one clear message. Use the general principles above to help you communicate it.
Carousels
Carousels are multi-slide posts that people swipe through. The whole carousel delivers one main message, and each slide has its own specific point that supports it.
First Image
Use a title and subtitle that tells someone what the carousel is about. For example: (Title) Your Blood Pressure Reading Could Be Off / (Subtitle) Your Arm Height Could Be the Reason
Add a relevant image or illustration that supports the title and subtitle. You can style the background to be visually interesting too. Just make sure the carousel is cohesive.
Include a arrow in the bottom right corner so people know to keep going.
Middle Images
One main idea per slide. Use the principles above to each, such as making each slide’s specific point the biggest, boldest text.
Add the page number in the bottom right corner (like 2/5) so people know where they are.
Last Image
End with a clear call to action that points to our website.
- Largest text: “More tools for [topic]” or similar
- Inside a button: HealthEd4Everyone.org with “Link in bio” underneath
The URL is the hero because most people won’t tap through to the bio link, but they’ll remember the URL and visit later.
Need Inspiration?
Explore the templates on Canva. These can give you ideas.
Below are some Instagram accounts that have good examples of how their message is communicated in the image. Notice how the main point is communicated, the empty space, text size, and images used.
Questions?
We’re here to help! Don’t hesitate to reach out.
Email us at info@HealthEd4Everyone.org or set up a meeting with Aaron.